In November 2022, ChatGPT launched in research preview.

Within two months, it became the fastest-growing consumer app to reach 100 million users.

Since then, AI has exploded. It has transformed every aspect of our lives, and especially how we work. And it is only going to accelerate from here.

To learn more, we surveyed B2B professionals on how they work, how they use AI, and where they think we're headed. Let's dive in…

AI isn't coming. It's already here.

AI is already woven into the workflows of top performers. And the gains are undeniable.

Our survey respondents say that AI is already saving them at least 1 full workday every week. That's 50 workdays back every year.

We see high adoption of AI features built into the core tools of email, messaging, and calendar — where professionals spend more than half of every workday.

Among these tools, adoption of AI in email is strongest — 82% of the professionals who use email leverage some AI features.

We are also now well past the experimentation phase — 87% believe that AI at work is "necessary to maintain or achieve competitive advantage".

A hard takeoff and a revolution in work

Despite AI adoption so far, the revolution is yet to come: 66% of professionals we surveyed expect a 3x increase in productivity within 5 years.

Industry leaders are even more bullish: they are twice as likely to predict a 10x increase over the same time period.

Those same leaders shared that the ability "to use technology strategically to improve efficiency" is the most important characteristic that sets their top performers apart — outpacing work ethic, commitment to high performance, and even thinking strategically about high-impact results.

It begs the question: where are these gains going to come from?

Top performers lead the way with AI

Top-performing professionals are super users of AI. Compared to lower-performing professionals, top performers:

• Save 14% more time every week with AI
• Use AI email features 28% more often
• Use AI assistants many more times daily

Top performers are also being recognized for their AI adoption — an overwhelming 89% of professionals acknowledge that "top performers at their companies are constantly increasing their business impact with AI and other tools".

How the revolution will come

The productivity revolution is happening now, and top performers are leading the way with the rapid adoption of AI tools.

Which tools will take us from saving 1 day a week today to the 3x improvement expected within the next 5 years?

We could speculate on new forms of work that we don't yet do. But the clear opportunity today is that more than 50% of the workday is spent in email, messaging, and calendar.

For example, Superhuman users send and respond to 72% more emails per hour compared to non-users. They and their teams move faster, saving valuable hours every single week.

Get the full report

For more insights and recommendations, check out the full report!

Onwards 🚀
Rahul