For consulting and professional services firms, it's often said that the people are the product. And the more productive and efficient a firm's people can be, the greater the quality and delivery of services.

For Jen Igartua, CEO at Go Nimbly — a revenue operations consultancy — efficiency is a growth strategy. It's not just about cutting costs or tweaking processes. It's about supporting people to work faster and smarter — by removing the bottlenecks that unlock value, speeding up decision-making, and making space for deep work and innovation.

In a recent conversation with Superhuman's Head of Customer, Elizabeth Simmer, Jen spoke about:

• Go Nimbly's high-impact productivity tech stack that pays for itself
• How to use AI where it matters, instead of falling for "shiny object syndrome"
• The importance of automating busy work to free up time for deep, strategic thinking

The hidden ROI of the right productivity stack

Go Nimbly spends $250 per consultant per month on a best-in-class productivity tech stack. That may sound high, but as Jen points out, "If I sell just one extra hour per person, I've made up that investment. Everything after that is pure ROI."

Tools like Superhuman help her team move faster, smarter, and with less friction, so they can focus on high-impact work. Many companies hesitate to invest in productivity tools, but it's worth asking — what does inefficiency cost?

There's a cultural impact, too. Jen says the best consultants want to work with the best tools — investing in efficiency makes her staff happier. When employees spend less time on tedious admin, they can focus on delivering high-value work that sets them apart.

AI is already in your tech stack — are you using it?

With AI everywhere, it's tempting to chase the latest tool. But often the biggest efficiency gains come from adopting AI where you're already working.

Jen's approach? Getting the most out of the AI that's embedded in the products her teams already rely on.

Instead of spending time and resources building custom GPT models, Go Nimbly leans on tools like Superhuman AI — which constantly works beside you to organize, focus, and prioritize your inbox. 

Automate the admin to create space for deep work

Deep, strategic thinking doesn't happen in rushed 15-minute increments between meetings and email threads. The most successful teams don't just grind harder — they implement more efficient workflows while creating space for deep work.

Jen is passionate about using automation for her team and her clients, to free up time to devote to what matters. It's efficiency as a path for intentional, deep work, across all tools and processes. 

With email, Jen has a few favorite Superhuman features that reduce distractions and eliminate busy work:

• Shared Conversations — loop teammates in without CC clutter
• Shared Drafts — edit and refine emails together in real time
• Share Availability — schedule meetings without friction

Final thoughts: efficiency as a competitive advantage

Efficiency isn't just about saving time. It's about unlocking high-value work and sustainable growth. By investing in the right tools, leveraging AI, and reducing context-switching, top teams can drive efficiency at scale.

Superhuman is the most productive email app ever made. Get started now and save 4 hours per person every single week.