When closing a sale, the language you use to convert your prospect into a customer matters. Your chosen sales closing phrases can lead to a commission, a boost in company profits, and even a future promotion.
Sales closing phrases are an often-overlooked component of the larger sales pitch, but they’re the one thing in the sales process that could mean the difference between celebrating a win and chalking up a loss.
The following guide illustrates how sales closing phrases — when implemented prudently — can become one of your best selling tools. As you learn about the different sales closing phrases available, consider which may be most effective in your next sales call.
The next time your business needs a prompt yet decisive response, you’ll find your toolbox full of sales closing statements and questions to seal the deal.
Why are sales closing phrases such a great tool?
Among the many sales tactics for sales reps, sales closing phrases address the same goal: closing the deal.
Beyond that, these closing phrases help you build rapport with potential customers to achieve a better outcome, whether it’s a sale or leaving them with a positive impression. When implemented correctly, sales closing phrases naturally validate and encourage prospects to become long-term customers.
The variety of sales closing phrases available to you allows you to tailor your specific phrasing to your prospect based on their personality and the tone of your sales conversation.
The key to moving them forward and converting them from prospect to customer lies in which sales closing phrases you choose.
What are some valuable sales closing phrases you can implement?
Nearly two-thirds (65%) of people feel like they waste time in meetings, according to a recent study. Don’t let your next prospect close out your sales video call feeling the same way — implement the following sales closing phrases to solidify your next deal.
Summary closing phrases
Sales professionals often summarize as a precursor to deploying a sales closing phrase, but this versatile tool serves dual purposes. With a summary sales closing phrase, you control the conversation based on the benefits you describe and signal to your prospect that you’re ready to wrap up the discussion:
"In summary, our product/service helps you accomplish your goals via these specific benefits. Given that value, are you ready to move forward?"
It's often best to implement this type of sales closing phrase when the conversation has gotten derailed or you're fast approaching the end of the sales call. In crafting your own summary closing phrases, ensure the benefits you describe apply directly to your prospect's needs and pain points. Matching those benefits to their goals can cinch the deal without further coaching.
Reassuring closing phrases
Confidently presenting your pitch impacts how your prospect views your product or service. When you express confidence in what you're selling, specifically in how it will help your prospect achieve a goal or overcome a challenge, the positive energy can be infectious:
"I'm confident our product/service will solve your problem(s) to help you achieve your goals."
Similar to the summary sales closing phrase you saw above, this type of closing phrase presents your service or product as critical to obtaining the desired results. When worded intentionally, it can also demonstrate to your potential client that you understand their predicament. Past results of proven success can also sway your prospect into drawing similar conclusions.
Direct ask closing phrases
Some may find the direct ask sales closing phrase bold and somewhat heavy-handed when closing deals, similar to an assumptive close. However, certain prospects may appreciate the brevity of this type of phrasing:
"Are you ready to move forward with our product/service?"
Spoken at the right moment, a direct ask sales closing phrase can elicit a confirmation, handle objections, or end negotiations altogether.
Alternatively, your prospect may need to confirm their purchasing decision with a supervisor or senior team member. Although the stakes seem high, this phrasing remains effective in moving the conversation forward.
A direct ask closing phrase said at the wrong moment can sound impatient. Take the time to listen to your prospect and explore what matters most. Brainstorm a few ways to authentically word your direct ask and direct your prospect forward with the best sales closing phrase for the occasion.
Soft closing phrases
Conceding a product feature, discounted price, or other perk to a prospect can compel them to close the deal. This type of soft closing phrase isn't as straightforward as a direct ask, and it also indicates a more collaborative approach:
"If I can do this for you, would you consider our product/service?"
In many instances, the soft sales closing phrase removes or at least reduces your prospect's hesitation to take the plunge. Addressing this sticking point directly may take prior approval from a supervisor, but doing so can demonstrate that you're on the same page in addressing your prospect's concerns.
Soft closing phrases should be implemented cautiously to set expectations, as promising too much upfront can deter more customers than it draws in.
Limited time offer closing phrases
Offering a product, feature, or price for a limited time remains a tried and tested sales tactic.
Sales closing phrases like the one below can effectively play upon your prospect's fear of missing out (FOMO) and build urgency for signing the deal this month rather than next month:
"If you move forward with our product or service today, I can offer you this price/discount, but this deal is only good for a limited time."
This does run the risk of coming across like a hard sell tactic, and can turn prospects away just as much as it attracts them. The faux urgency can feel like a desperate attempt at making a sale.
However, using the limited-time offer sales closing technique can encourage prospects who may be on the fence. This tactic is also normalized more in some industries than others. Make sure you ask around before committing to this.
Manifest closing phrases
While most sales closing phrases focus on the pitch, manifest closing phrases catapult your prospect forward in time. Using language like the phrase below, you can make your prospect feel as if they've already accomplished their goals:
"With our product or service in action, you will increase X, save Y, and improve Z to reach your desired goals."
These types of sales closing phrases can be especially powerful for product-led sales. If you can speak about your product or service as if they've already signed up, you can help them visualize what goals they can accomplish as a customer. Back that vision up with demonstrated success through case studies, and your prospect may have difficulty finding a reason to say no.
Reverse closing phrases
"With such benefits or pricing, why wouldn't you buy our product or service?" This question mirrors a reverse sales closing phrase, which asks a similar question more inquisitively:
"Based on our conversation, what potential blockers do you see that prevent us from moving forward today?"
Reverse sales closing questions seek to determine what's holding a prospect back from pulling the trigger without sounding overbearing. However, prospects may also take this opportunity to negotiate with you, so be prepared.
The power of the reverse close isn't in handling objections, it's in forcing the objections out into the open, where you can address them. It also acts as a safety question, helping you understand if a deal is going to close this month or not, and forecast appropriately.
Follow-up closing phrases
Sometimes the best thing for your year is to know when something just isn't going to happen in-month. Successfully closing the deal requires a balance between knowing when to coach a prospect and when to relieve pressure to preserve their potential business. A follow-up sales closing phrase can redirect your conversation to give prospects more time to consider your proposal:
"I understand you need time to reflect and discuss with your team. Would you like to set up a time next month to continue the discussion?"
Follow-up sales closing phrases cultivate trust and confidence when implemented correctly and promptly. If your prospective customer needs to discuss your pitch with a colleague or supervisor, consider inviting them to the follow-up meeting. Although it may be intimidating to state your case once more, you can more easily identify and address additional questions or concerns.
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