Sales teams are vital for most businesses, and it pays off to equip them with the best tools for long-term growth. 

In this article, we're talking about all things sales tech — what it is, why it matters, and how to find the best solutions.

What is sales tech?

Sales tech is any tool that helps your sales team work more efficiently. Most sales tech is software that supports the sales process — think prospecting, outreach automation, lead enrichment, and simplifying administrative tasks. 

The best sales tech empowers your employees and serves a specific purpose. Your team doesn't need a ton of tools — instead, focus on finding the best tools for each particular task.

How does sales tech relate to automation and enablement?

Sales automation and sales enablement are different ways to make the sales process more efficient. Both can be supported by sales tech tools.

Sales automation

Sales automation seeks to automate steps in the sales process, allowing sales reps to get more done in less time. Examples include email sequences and follow-ups, lead scoring and routing, and CRM integration and workflows.

Sales enablement

Sales enablement focuses specifically on equipping sales teams with the resources, content, and training they need to sell effectively. This can include content like playbooks and battle cards, presentation tools, content analytics, or AI-assisted coaching tools. 

What are the benefits of sales tech?

Sales tech encourages your team to work more effectively. The ultimate goal is to increase sales efficiency, keep costs low, and clear out the hurdles that slow your reps down. 

You can achieve sales tech success by selecting the right resources based on your team's needs. Study how your team spends its time, what their pain points are, and what they feel would be the most beneficial.

Here are some of the benefits to consider:

Actionable data

Sales tech can provide actionable data that your team can use to close a deal. Certain AI programs can elevate the sales experience by offering real-time metrics, helping you identify what your customers want and when they want it. 

AI-powered tools can quickly process large data sets to identify customers who may have questions about your company. They can also identify emerging search patterns and where your customers drop out of the sales funnel. 

Quick communication

If you're not following up well, don't expect customers to follow through. Email responsiveness is essential to the success of your sales team, and the right sales tech can make it easier to send quality follow-ups.

After all, email is the lifeblood of sales, and improving your responsiveness can shorten deal cycle times and improve relationships. For example, the team at UserGems shortened their deal cycles by 25% and responded twice as fast by using Superhuman.

Automate the busy work

Most sales teams spend a large portion of their day not selling — and that's because they're responsible for many other tasks, including data entry, quality assurance, or prospect research. 

Automating these time-consuming tasks is another major way in which sales tech can ease the burden of your sales reps each day.

Gain a competitive edge

Finally, sales tech can give your company a competitive advantage in a crowded market. For example, personalization technology can lead to increased customer retention.

Additionally, your team can harness its power to identify upsell opportunities, address your customers' specific needs, and ensure higher levels of satisfaction.

What sales tech should you consider?

Now that you know the benefits of sales tech, what specific platforms should you consider? We've compiled a list of some of the most helpful tools that can give your sales team put their best foot forward:

Superhuman

Superhuman is the most productive email experience ever made. It allows you to fly through your inbox twice as fast, reply two days sooner, and save four or more hours every single week. 

With Shared Conversations & Team Comments, you can share a live view of any email with your team, collaborate within Superhuman or via a link, and comment directly on an email, all of which increases your team's efficiency. 

Similarly, Shared Drafts allows you to collaborate on messaging and pull in managers to review and comment on emails, all without leaving your inbox. Your teammates don't even need to be on Superhuman.

Superhuman for Sales helps sales teams keep deals moving. Get started now.

CRM

A good customer relationship management (CRM) tool can provide your team with a centralized location to store sales information. This single point of access ensures that everyone is always on the same page.

If you use a CRM to track prospects, it can remove the need to manually record every piece of information. It can also help you monitor each stage of the customer journey and can easily integrate with other tools your business leverages.

Sales prospecting

Your sales team likely spends a lot of time and effort searching for prospects. Imagine doing all of that work automatically, using real-time data that's instantly available. 

An AI-powered sales prospecting tool can provide key insights into your customers and identify additional opportunities that match the qualities of successful leads.

Lead enrichment

When you're in sales, you need basic information about your prospects, like their names and companies. What's even better is knowing what tools they use, what their revenue looks like, and who makes the big decisions. 

That's exactly what lead enrichment tools can do. A lead enrichment tool can easily be integrated with your CRM to provide those details, which your team can leverage to close a deal.

Scheduling

The constant back-and-forth of communicating with a prospect is rarely time-efficient. Luckily, a scheduling tool can allow said prospect to schedule a time with your sales team and accelerate the customer journey. 

With Superhuman’s Share Availability, simply select the times you're free, and we'll add them — as well as a booking link — to your email. You'll no longer have to switch apps, and you'll also eliminate all the back-and-forth.

Conferencing

In-person meetings have fallen out of favor as the most common way to communicate and sell. Video conferencing has taken its place, as it's faster than emailing, more convenient than in-person meet-ups, and allows your sales team to engage with their prospects face-to-face. 

Using a conferencing tool, your sales team can provide a live demo of your product or service, participate in a personalized interaction, and include key stakeholders wherever they may be.

Wrapping up

The right sales tech will help your sales team perform at their best. 

Get Superhuman for Sales to boost rep efficiency and close deals faster.