When customers get a feedback request, they can smell fake interest from a mile away. Generic surveys with corporate language get deleted faster than spam. But here's the thing: customers actually want to help when you ask the right way.
These 15 customer feedback email examples work because they sound like real people talking to other real people. Each template has been tested with actual customers who opened, read, and responded. No corporate speak, no fancy jargon, just emails that get results.
Whether you're a customer success leader trying to boost response rates, a small business owner sending your first feedback campaign, or a SaaS marketer who needs better user insights, these templates will change how customers respond to you.
The 5-step framework that actually gets responses
Most feedback emails fail because they skip the basics. Here's what works every single time.
Step 1: Say thank you first Start by acknowledging what they just did. Bought something, used a feature, talked to support. Make it specific to their situation, not a generic "thanks for being a customer."
Step 2: Tell them why their opinion matters Don't just ask for feedback. Explain how their specific input will make their experience better. People respond when they know their words will create real changes they'll actually benefit from.
Step 3: Ask for something specific "Tell us what you think" gets zero responses. Ask about one specific thing they just experienced. The more focused your question, the more likely they'll answer it.
Step 4: Make responding stupidly easy One click is better than typing. A quick reply is better than a long survey. The easier you make it, the more responses you'll get.
Step 5: Actually do something with their feedback Promise to follow up and actually do it. Customers who see their feedback implemented become your biggest advocates and will answer every future survey you send.
Teams using Superhuman can set automatic reminders for follow-ups, and proper email formatting makes sure every feedback request looks professional without the corporate stiffness.
Subject lines that get opened instead of deleted
Your subject line determines everything. Great subject lines use normal words that real people would actually say.
The question + benefit formula "Quick question about your setup experience?" "30 seconds to help improve checkout?"
Gratitude + small favor "Thank you + one tiny favor" "Appreciate your order + 2-minute survey"
Personal + specific "Sarah, how was your first week?" "Your thoughts on the new dashboard?"
Honest + direct "We messed up, can you help us fix it?" "Your opinion on our support call yesterday?"
Benefit + time estimate "Better checkout in 60 seconds" "Improve your experience (2 questions)"
Straight to the point "We need your help" "Your feedback matters"
Test different approaches with your customers to see what works. Some audiences like casual, others prefer direct. Superhuman's Send Later feature lets you test different subject lines by scheduling them for optimal delivery times.
Template 1: Thank you and 1-click rating
When to use: Right after someone buys something or has a good experience
Goal: Get a quick Net Promoter Score while they still remember
Subject: Thank you + one quick question
Email:
Hi Sarah,
Thank you for ordering the premium plan yesterday. We're excited to help you grow your business.
Quick question: How likely are you to recommend us to a friend?
[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
Not likely Very likely
One click and you're done. Your feedback helps us serve you better.
Thanks,
Mike
This works because you thank them before asking for anything. The one-click system removes all friction. Mentioning their specific purchase shows you're paying attention.
Superhuman Snippets can embed survey links directly in emails, making it easy for your whole team to send consistent feedback requests.
Template 2: Personal check-in about specific features
When to use: 1-2 weeks after someone starts using a new feature
Goal: Get detailed feedback about actual usage
Subject: How's the new dashboard working for you?
Email:
Hi David,
I noticed you've been using our new dashboard for about two weeks now. How's it going?
I'm curious about a few things:
• Is it saving you time on daily reports?
• What's working well?
• What's driving you crazy?
Just reply with a few words, or tell me more if you want.
Your feedback directly shapes what we build next.
Best,
Jessica
This template works because you reference their actual behavior. Instead of generic questions, you ask about specific benefits they should be experiencing.
Superhuman's Social Insights gives you context about customers' backgrounds, so you can make these emails even more personal and relevant.
Template 3: Exclusive beta feedback
When to use: During beta testing or soft launches
Goal: Get detailed insights from early adopters
Subject: You're testing our secret feature, what do you think?
Email:
Hi Rachel,
You're one of the first people trying our new collaboration tools. After using them for a week, we'd love to know what you think.
What we're most curious about:
• Does this solve the problem you expected?
• What surprised you (good or bad)?
• What would make it even better?
[3-minute survey link]
Want to chat about it for 15 minutes? Just reply "yes" and I'll send some times.
Thanks for being an early adopter,
Tom
The exclusivity makes customers feel special. Specific questions generate useful insights. The optional call captures people willing to give deeper feedback.
Use Superhuman's Split Inbox to automatically sort beta feedback responses so nothing gets lost during busy product launches.
Template 4: Post-support satisfaction check
When to use: Right after resolving a support ticket
Goal: Measure how well your support team performed
Subject: How was your support experience?
Email:
Hi Maria,
We just closed your ticket about the billing issue. How did we do?
Rate your experience:
😊 Great 😐 Okay 😞 Could be better
If you picked "Okay" or "Could be better," would you mind telling us why?
We're always working to improve our support.
Thanks,
Support Team
This arrives when the experience is fresh in their mind. Emoji ratings make responding effortless. The follow-up question only appears if they had problems.
Customer service best practices show that timing and simplicity are everything in post-support feedback.
Template 5: New customer onboarding check
When to use: One week after someone signs up
Goal: Find and fix onboarding problems
Subject: How was your first week with us?
Email:
Hi Alex,
It's been a week since you started with our platform. How's everything going?
Quick check:
• Was setup easy to follow?
• Did you hit any roadblocks?
• Are you getting what you hoped for?
If you're stuck on anything, just reply and I'll personally help you within 24 hours.
Looking forward to hearing from you,
Lisa
This combines feedback collection with genuine help. The personal follow-up promise shows you actually care about their success.
Strong email introductions help new customers feel comfortable sharing honest feedback about their early experience.
Template 6: Loyalty program feedback with rewards
When to use: Every few months with loyalty program members
Goal: Improve your rewards while encouraging participation
Subject: Make our rewards better (earn bonus points)
Email:
Hi Jennifer,
As a gold member, your ideas help shape our rewards program.
What we want to know:
• Which rewards do you actually use?
• What rewards should we add?
• How can we make earning points easier?
Complete this 2-minute survey and get 500 bonus points added to your account automatically.
[Survey link]
Thanks for being loyal,
Carlos
Rewards create immediate value for participating. The questions focus on improvements that directly benefit them.
Template 7: Exit survey for churned customers
When to use: 1-2 weeks after someone cancels
Goal: Learn why people leave and find win-back opportunities
Subject: Sorry to see you go
Email:
Hi Kevin,
We saw you canceled your subscription last week. We're bummed to lose you, but we'd love to understand what happened.
If you have a minute:
• What made you decide to cancel?
• What could we have done differently?
• Would you come back if we fixed these issues?
[Optional 2-minute survey]
We won't email you again unless you ask for updates about improvements you suggested.
All the best,
Morgan
This approach focuses on learning, not immediate sales. Promising to limit future emails respects their decision while keeping the door open.
Template 8: Post-webinar feedback
When to use: Within 24 hours of a webinar
Goal: Improve future content and format
Subject: Thanks for joining yesterday's webinar
Email:
Hi Patricia,
Thank you for attending "Advanced Email Marketing" yesterday. Your questions made it better for everyone.
Help us improve future sessions:
• Rate the content (1-5 stars)
• Was the pace right?
• What topics should we cover next?
[90-second feedback form]
Here's the recording and slides as promised: [link]
See you at the next one,
Dr. Williams
You provide immediate value with the recording while asking for specific, actionable feedback. The short time estimate encourages completion.
Template 9: Post-purchase product feedback
When to use: 3-5 days after delivery
Goal: Understand product and service quality
Subject: How's your new purchase?
Email:
Hi Robert,
Your wireless headphones arrived on Tuesday. How are you liking them?
Quick ratings:
Product quality: ⭐⭐⭐⭐⭐
Shipping speed: ⭐⭐⭐⭐⭐
Packaging: ⭐⭐⭐⭐⭐
Anything else you want to share?
[Optional comment box]
Thanks for choosing us,
Emma
Star ratings make feedback effortless while covering key touchpoints. The optional comment captures deeper insights without requiring long responses.
Template 10: Customer advisory panel invitation
When to use: Quarterly with your most engaged customers
Goal: Create a regular feedback channel with power users
Subject: Join our inner circle
Email:
Hi Michelle,
Based on how engaged you've been, we'd love you to join our Customer Advisory Panel.
What this means:
• 30-minute virtual sessions every quarter
• Early access to new features
• Direct input on our roadmap
• Exclusive swag and perks
Our next session is March 15th. Interested?
[Count me in] [Not right now]
Thanks for being amazing,
Jake
This makes customers feel valued while creating structured feedback opportunities. Clear perks and time commitments set proper expectations.
Superhuman's tagging system helps organize panel responses and track feedback themes over time.
Try SuperhumanTemplate 11: Review platform requests
When to use: After positive feedback or project success
Goal: Generate reviews on G2, Capterra, or industry platforms
Subject: 30 seconds to help others find us?
Email:
Hi Brandon,
So glad to hear you increased conversions by 40% using our tools. Success stories like yours help other businesses discover what we do.
Would you share your experience on G2? Takes about 30 seconds and helps companies like yours find us.
[Direct review link]
I'll send you a $25 gift card once your review goes live.
Really appreciate it,
Sophie
This references specific customer success and makes reviewing effortless with a direct link. The gift card acknowledges their time investment.
Proven feedback strategies emphasize timing review requests when customer satisfaction peaks.
Template 12: Newsletter feedback poll
When to use: Monthly in your regular newsletter
Goal: Continuously improve content for subscribers
Subject: This month's insights + quick question
Email:
[Your regular newsletter content]
---
Quick question: What content do you want more of?
□ Industry trends
□ Product updates
□ Success stories
□ How-to guides
□ Behind the scenes
[One-click voting buttons]
Your vote shapes next month's newsletter.
Thanks for reading,
Taylor
This captures feedback without extra emails, respecting subscriber preferences while maintaining engagement. Checkbox format makes participation effortless.
Template 13: Feature brainstorming
When to use: During product planning phases
Goal: Collect creative suggestions for new features
Subject: What should we build next?
Email:
Hi Nathan,
We're planning our next product updates and want your ideas. What features would make our platform even more valuable for your work?
Think big or small. Reply with your thoughts and I'll personally review every suggestion.
Some questions to spark ideas:
• What tasks still take forever?
• What integrations would save you time?
• What do you wish existed but doesn't?
Can't wait to hear your creative ideas,
Riley
Open-ended questions generate innovative suggestions. The personal review promise increases response rates. Question prompts help customers think beyond obvious improvements.
Superhuman's real-time read receipts show which customers have seen the email, helping you follow up strategically with engaged recipients.
Template 14: Post-event feedback
When to use: Within 48 hours of conferences or trade shows
Goal: Improve booth effectiveness and follow-up
Subject: Great meeting you at TechCon
Email:
Hi Samantha,
Really enjoyed talking about automation challenges at TechCon yesterday. Your insights about workflow integration were spot-on.
Quick feedback on our booth:
How was your experience? 😊 Great 😐 Good 😞 Needs work
What was most valuable about our conversation?
What follow-up would help you most right now?
Here are the resources we discussed: [link]
Let's stay connected,
Jordan
This maintains the personal connection from the event while collecting booth feedback. The resource link provides immediate value.
Template 15: Annual comprehensive survey
When to use: Once or twice per year with key customers
Goal: Collect strategic feedback for annual planning
Subject: Help shape our 2024 roadmap
Email:
Hi Christopher,
As we plan next year's improvements, your insights matter more than anyone's.
This year-end survey covers:
• Feature priorities for your industry
• Integration wishlist
• Pricing thoughts
• Overall satisfaction
Takes 8-10 minutes: [Survey link]
Everyone who completes it gets early access to our 2024 Roadmap Report before we release it publicly.
Thank you for being a valued customer,
Alex
Annual surveys justify longer time investments by offering exclusive insights in return. Specific time estimates help customers plan their participation.
Superhuman's Send Later ensures these surveys reach customers during business hours in their time zone, maximizing response rates globally.
Close the loop or lose their trust
Collecting feedback represents half the work. Following up on insights builds trust and increases future response rates dramatically.
Thank everyone who responds Send personal thank-you messages within 48 hours. Even automated responses should feel specific to their feedback.
Fix the easy stuff immediately Find feedback themes that need minimal resources to address. Quick fixes show customers their voices create immediate impact.
Tell everyone about the changes Share product updates and service improvements that came from customer feedback. This transparency encourages future participation.
Track patterns over time Document recurring suggestions and complaints to identify bigger issues requiring strategic attention.
Give credit where it's due When releasing updates based on customer feedback, mention specific customers who suggested the improvements (with their permission).
Turn feedback into content Use common questions and suggestions to create help articles, guides, and educational content that serves your entire customer base.
Teams using effective email design see higher engagement in follow-up communications, leading to stronger relationships and more feedback participation.
Transform feedback collection with Superhuman
The templates in this guide provide proven frameworks for collecting actionable insights across every customer touchpoint. Superhuman makes implementing these feedback strategies effortless:
- Superhuman AI writes feedback emails in your personal tone, learning from past interactions to maintain authentic communication at scale
- Split Inbox automatically categorizes customer responses by priority, ensuring critical feedback receives immediate attention
- Social Insights provides context about customer backgrounds for more personalized feedback requests
- Snippets enable consistent deployment of proven templates across entire teams
- Send Later optimizes delivery timing for maximum response rates across time zones
- Real-time read receipts show when customers have seen feedback requests, enabling strategic follow-up
Teams using Superhuman save 4 hours per person every single week while responding to twice as many emails in the same amount of time. Start with one template that matches your current customer touchpoint and begin building stronger relationships through meaningful feedback exchanges.
