Improving sales is the primary goal of most businesses. That said, the key to greater revenue isn't a magic formula or a one-size-fits-all solution. Instead, implementing targeted strategies can boost your sales and increase customer satisfaction.

The guide includes 11 easy marketing strategies to enhance your sales. 

What are the best strategies for increasing sales?

Measuring sales email results and implementing productivity systems are two proven methods we've shared before. However, sustained success requires additional marketing strategies that ensure your business delivers at every touchpoint. 

Use the following 11 approaches to grow your company's sales:

1. Sympathize with customers

Many successful businesses started because their founders could sympathize with a customer problem they could solve. 

Sympathizing with customers requires knowing their struggles as if they were your own. Send out surveys or polls to learn more about your target audience and use those results to inform future product features and service offerings.

2. Strategically position your brand

The critical component of any sales pitch is your company's answer to the question, "Why should I buy this product from you?" Strategic brand positioning can answer this question by demonstrating value, quality, and the difference between you and your competitors. This forms the foundation of customer loyalty. 

Your company's value proposition should reflect your industry, the products you provide, and the mission and values your business upholds. Once again, an essential element of your proposition is the underlying needs of your target market.

3. Aim for consistency

Maintaining consistency may seem more like a best practice than a strategy, but it can speak volumes about your brand's approach to business. The trust you cultivate by being dependable can lead to long-term customer loyalty — in contrast, a lack of consistency can foster doubt. 

Consistency in your company looks different at each customer touchpoint. For example, the messaging your customers receive should resonate with your brand image, whether you're communicating on social media, over the phone, or via email.

4. Conduct a website audit 

Whether you recently overhauled your website or its marketing content is showing its age, routine website audits can improve your search engine optimization (SEO) and user experience (UX). 

Customers expect and appreciate brand refreshes, as they signify a company can seamlessly evolve without losing its commitment to its values. Reapproaching your website can help improve the customer experience for even greater sales. 

Any website audit should focus on crafting effective marketing messages and how your website can support your customers' needs. Additionally, landing pages should situate your ideal customers into the sales funnel and be optimized for high conversion rates. 

If you're an e-commerce website, be sure to streamline the sales process with multiple payment options, like credit cards and PayPal.

5. Consider customer value 

It's no secret that gaining new customers requires more effort than keeping current customers around. However, you need both kinds to successfully scale your business, and your outreach strategies shouldn't overshadow your retention techniques. In either case, customer value is key.

For example, enhancing your brand's value proposition with a loyalty program can attract potential customers and reward your existing customer base. Complement that with a referral bonus to leverage word of mouth and optimize your brand mentions on popular social media platforms. 

Email marketing campaigns can also target loyal customers by cross-selling related products and boosting online sales. 

If you spend a lot of time in your email, consider Superhuman, the most productive email app ever made. Try it now and save more than four hours every single week.

6. Communicate with intent 

With any electronic communication tool, your intent can sometimes get lost in translation. Still, every company must communicate clearly to demonstrate transparency and trust. 

Whether it's a transactional email, a social media post announcing a new product release, or a website notice indicating your closure for a holiday, ensure your customers know what's going on. It can pay off — literally.

7. Maximize your upsells 

Upselling is an age-old technique for boosting sales metrics, even if it's in small increments. After all, those increments can add up over time. Encourage your salespeople to upsell with products or services that sweeten the deal.

8. Leverage multiple marketing channels

Characterized by digital marketing efforts that span social media accounts, emails, and SMS, multi-channel marketing enables your brand to appear wherever your customers are and keeps your company in people's minds. 

For example, if your business sells dog treats, you'll want to be present on Instagram reels when your customers are scrolling through puppy videos. Similarly, if your customers are business professionals, sales emails that appear in their inbox at just the right time can offer your service as a convenient solution to their problems.

With Superhuman's Smart Send, you can send your message at the optimal moment, ensuring it arrives in the inbox when your recipient is most likely to open it. 

9. Automate for efficiency 

Intentional brand messaging doesn't always require a personalized message. Instead, your business should automate repetitive tasks to enable your sales teams to put in the time and effort where it's most effective.

For example, you can easily automate your welcome emails while still fostering loyalty and trust among your base. Automation can also drive transactional emails, birthday wishes, and other touchpoints that help maintain your customer relationships.

10. Invest in continuous sales training

The time freed up by automation can increase your sales team's availability to hone their craft with continued education. 

Your company's success depends on staying on the cutting edge, and the same approach applies to sales techniques. Failure to keep up with industry trends or customer behavior can significantly impact your bottom line. 

The best sales training integrates customer feedback and aims to discover what loyal customers expect from you. Do they appreciate related items at checkout or a follow-up email after a purchase? Whether you're a large brand or a small business owner, customer relationships play a significant role in sales performance. 

11. Demonstrate authority and expertise

When something goes wrong with your kitchen sink, you call the plumber. Similarly, your team should be the first people on speed dial when your customers encounter a problem. 

Demonstrate your brand's expertise by establishing subject matter experts (SMEs) and thought leaders. These are the go-to experts not only on your product but also on your industry. Thought leaders can display their expertise through informative videos, social media posts, and articles published on your newly-audited website.

Boost sales with Superhuman

Superhuman is the most productive email app ever made. Reply two days sooner and fly through your inbox twice as fast. Get started with Superhuman today.