Your sales team spends only 28-30% of its time actually selling. The rest? Admin work, CRM updates, and endless coordination.
The right sales productivity tools can change that. They simplify workflows and reclaim hours every week. With 75% of B2B organizations implementing AI-native selling solutions by 2025, these tools aren't optional anymore.
Your reps juggle pipeline management, email outreach, client follow-ups, and team coordination all at once. Without the right tools, efficiency becomes impossible. But with AI-native productivity solutions, your team can move faster, stay organized, and focus on closing deals.
This guide covers 11 essential tools your salespeople need to manage their workflow. Each one tackles a specific pain point and turns it into a strength.
What are sales productivity tools?
Sales productivity tools are software applications designed to help sales teams work more efficiently by automating repetitive tasks, streamlining communication, and providing actionable insights. These tools span several categories, including email management, CRM systems, communication platforms, prospecting solutions, and revenue intelligence.
The goal of any sales productivity tool is to reduce the time reps spend on administrative work so they can focus on what actually drives revenue: building relationships and closing deals. According to research, sales teams using the right combination of productivity tools can reclaim 10-15% of their time previously lost to manual processes.
The 11 best sales productivity tools at a glance
The admin work problem facing sales teams
Before diving into specific tools, you need to understand the productivity challenge facing modern sales teams.
Here's what the data shows:
- The time drain: 70% of sales time goes to non-selling activities: admin tasks, CRM updates, email management, and internal coordination.
- The digital shift: 80% of B2B sales interactions now occur through digital channels, requiring tools that support virtual selling.
- The hybrid advantage: Companies with hybrid sales models are 35% more likely to achieve revenue growth above 10% compared to those without.
The problem isn't tool absence; it's tool complexity. Adding more tools can actually decrease productivity unless they simplify rather than complicate workflows.
1. Superhuman Mail: Best for email productivity and pipeline acceleration
Superhuman Mail is the most productive email app ever made, designed specifically for sales teams to close deals faster.
It's the only email inbox built for reps to take deals from stage one to closed won faster than ever before. Collaborative workflows, powerful AI-native features, and blazingly fast tools let reps work more deals, win them faster, and fly through their inbox to accelerate pipeline and revenue growth.
Respond to what matters most, reduce context switching, and save 4 hours per person every week. With sales teams spending 70% of their time on non-selling activities, Superhuman Mail's AI-native features directly address the productivity crisis.
Key features for sales teams include:
- Split Inbox: Automatically organize your inbox into separate streams for VIPs, team members, and different deal stages so you never miss a critical message.
- Write with AI: Draft polished emails from brief prompts while maintaining your personal voice and tone.
- Ask AI: Get instant answers about any email thread, summarize conversations, or extract key details without reading through lengthy chains.
- Instant Reply: Generate contextually relevant response options with one keystroke to reply faster than ever.
- Auto Summarize: Get AI-generated summaries of long email threads so you can quickly understand context and take action.
- Read Statuses: Know exactly when prospects open your emails so you can follow up at the perfect moment.
- Smart Send: Schedule emails to arrive when recipients are most likely to engage.
- Snippets: Save and instantly insert your most effective email templates, personalized with dynamic variables.
- Auto Reminders and Auto Drafts: Never let a deal go cold with automatic follow-up reminders and AI-drafted responses ready when you need them.
Teams using Superhuman Mail respond 12 hours faster and handle twice as many emails in the same amount of time. Spend less time being busy and more time driving revenue.
Pricing: Starter is $25/user/month, Business is $33/user/month with advanced AI features and CRM integrations, and Enterprise has custom pricing.
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2. HubSpot: Best for all-in-one CRM and sales automation
HubSpot is an all-in-one platform where sales professionals can manage leads, nurture relationships, and track results. From reporting and sales automation to contact management and more, HubSpot is full of features that can help your sales team streamline workflows and drive results.
HubSpot's CRM system allows you to store customer information in one centralized location, making personalized outreach easy for your sales team. The platform excels at connecting marketing and sales efforts, ensuring leads move smoothly through your funnel.
Key features include contact management, deal tracking, meeting scheduling, live chat, and robust reporting dashboards. The free CRM tier makes it accessible for teams just getting started, while paid tiers add advanced automation and analytics.
Pricing: Free CRM available for up to 2 users. Sales Hub paid plans start at $20/user/month for Starter, $100/user/month for Professional, and $150/user/month for Enterprise. All billed annually.
3. Salesforce: Best for enterprise CRM and customization
Salesforce is a cloud-based CRM (customer relationship management) tool that allows your sales team to store all your data in one place. As the market leader in CRM software, Salesforce is highly customizable and designed to help your entire business stay on the same page.
Its CRM tools are versatile, allowing your team to track almost all aspects of your business in one place. When working on leads, your sales team can store all of the data related to a sale and see it through from start to finish. Einstein AI capabilities add predictive insights and automation to help teams prioritize the right opportunities.
Salesforce integrates with thousands of third-party applications, making it the backbone of many enterprise tech stacks. The platform scales from small teams to global organizations with complex sales processes.
Pricing: Starter Suite begins at $25/user/month. Professional is $100/user/month, Enterprise is $165/user/month, and Unlimited is $330/user/month. All billed annually.
4. Gong: Best for conversation intelligence and coaching
As a sales productivity tool, Gong uses advanced AI to record, transcribe, and analyze calls for your sales team, giving you insights into each conversation.
With data-driven analytics, Gong allows your team to spot trends and note areas for improvement in order to refine strategies for better results. Sales managers can identify what top performers do differently and replicate those behaviors across the team through targeted coaching.
Gong captures interactions across calls and web conferences to provide a complete picture of customer engagement. CRM system integrations streamline your sales processes by making automatic updates to customer records.
Pricing: Custom pricing based on team size and modules. Expect $120-250/user/month plus annual platform fees ranging from $5,000-50,000 depending on organization size. Annual contracts required.
5. LinkedIn Sales Navigator: Best for B2B prospecting and lead generation
LinkedIn Sales Navigator is a place to generate leads and score them appropriately, among other things. Sales Navigator can help take the guesswork out of matching up leads who are ready for your team through AI enrichment.
The automation behind Sales Navigator takes your needs into consideration as it builds up a list of contacts with real-time information about the contact, their business, and any other pertinent details. This advanced heads-up makes outreach through cold emails not so cold.
LinkedIn is widely used for B2B prospecting and outreach, providing access to a broad database of over 900 million business professionals and decision-makers for lead generation purposes. Advanced search filters let you target prospects by company size, industry, job function, seniority level, and more.
Pricing: Core starts at $99.99/month. Advanced is $179.99/month. Advanced Plus has custom pricing for enterprise teams.
6. Calendly: Best for standalone scheduling pages
Calendly eliminates the back-and-forth of scheduling meetings by letting prospects book time directly from a dedicated scheduling page. For sales teams that want a standalone booking solution separate from their email client, Calendly offers a focused approach.
The platform integrates with popular video conferencing tools like Zoom and Google Meet, automatically adding meeting links to calendar invites. Automated reminders reduce no-show rates, while round-robin scheduling distributes meetings evenly across your team.
Calendly's routing forms can qualify leads before they book, ensuring your reps only meet with prospects who match your ideal customer profile. The platform also supports team scheduling, making it easy for prospects to book meetings with multiple team members simultaneously.
Pricing: Free plan available with basic features. Standard is $12/user/month, Teams is $20/user/month, and Enterprise starts at $15,000/year. All paid plans billed annually.
7. DocuSign: Best for contract management and e-signatures
DocuSign accelerates the final stage of your sales process by enabling electronic signatures on proposals, contracts, and agreements. No more printing, scanning, or waiting for physical documents.
Sales teams using DocuSign close deals faster because prospects can sign from any device, anywhere. The platform tracks document status in real-time, so reps always know when a contract has been viewed, signed, or needs follow-up.
Integration with CRMs like Salesforce and HubSpot means signed contracts automatically update deal records. Templates streamline repetitive agreements, while approval workflows ensure proper review processes are followed.
Pricing: Personal is $10/month billed annually. Standard is $25/user/month, Business Pro is $40/user/month, and Enterprise has custom pricing.
8. ZoomInfo: Best for sales intelligence and contact data
ZoomInfo provides comprehensive B2B contact and company data to fuel your prospecting efforts. The platform maintains a database of over 100 million business contacts with verified email addresses, direct phone numbers, and organizational details.
Intent data reveals which companies are actively researching solutions like yours, helping reps prioritize accounts most likely to buy. Technographic data shows what tools prospects already use, enabling more relevant outreach.
ZoomInfo integrates directly with major CRMs to enrich existing records and keep contact information current. The platform also offers conversation intelligence and sales engagement capabilities through recent acquisitions.
Pricing: Professional starts at approximately $14,995/year for three users. Advanced is around $24,995/year, and Elite is approximately $39,995/year. Custom pricing available.
9. Clari: Best for revenue intelligence and forecasting
Clari provides revenue operations teams with AI-powered forecasting and pipeline management. The platform aggregates data from CRM, email, calendar, and other sources to give leaders complete visibility into deal health and revenue trajectory.
Sales managers can identify at-risk deals before they slip and coach reps on the actions most likely to move opportunities forward. Automated data capture reduces manual CRM entry, ensuring forecasts are based on accurate, up-to-date information.
Clari's analytics help teams understand why deals win or lose, enabling continuous improvement in sales execution. The platform serves many large enterprises including Adobe, Okta, and Workday.
Pricing: Custom pricing based on modules and team size. Core forecasting typically starts around $100/user/month. Full platform deployments with Copilot and Groove range from $200-300/user/month.
10. Slack and Teams: Best for internal communication and collaboration
Slack is a well-known tool that, for many, is a necessity. This messaging app allows your team to communicate directly with individual members, departments, and more.
Slack allows for a one-stop solution for all internal communications. Your team can set up channels for anything and everything, from client channels to fun channels for watercooler conversations. You can share documents, engage in on-the-spot calls, and enjoy direct video calls that allow for screen sharing.
Direct messaging gives your team a way to communicate quickly, and the Slack mobile app allows your team members to stay informed when they're away from their desk.
Similarly, Teams can enhance productivity through its wide range of features and integration capabilities. Like Slack, Teams serves as a centralized place for communication, idea sharing, collaboration, and project management. It also has features like chat, video calls, and more, streamlining your team's communications and efficiency, no matter where they're located.
Pricing: Slack offers a free tier, with Pro at $8.75/user/month and Business+ at $15/user/month. Teams is included in Microsoft 365 subscriptions starting at $6/user/month.
11. Zoom: Best for video meetings and virtual selling
Zoom has become one of the most widely used tools for businesses in 2025. It lets you video call with prospects and clients remotely, adding a personal dimension to communication compared to email or text alone.
You can get many customers on one call, set up calls to be recorded, and handle sales calls in one place. Zoom also has some fun built-in tools that can better help people communicate, like digital whiteboards and messaging within the app. AI-native tools can even process the recordings to provide highlights, summaries, and topic tracking.
After a call, you can get summarized notes for reference later on, which can be highly beneficial for a sales team. AI-native tools can get late joiners caught up by allowing them to submit queries and get answers without interrupting the ongoing meeting.
For international teams and sales, there's also support for multiple languages.
Pricing: Free plan available with 40-minute meeting limit. Pro is $15.99/user/month, Business is $21.99/user/month, and Enterprise has custom pricing.
What to consider in a sales productivity tool
Given this productivity crisis, choosing the right tools becomes critical. Every business is different, which means each tool should be considered individually. Find the pain points your business currently experiences. Your salespeople may need a better way to communicate, more time to respond to emails, or a better way to track leads.
Whatever your team struggles with, there's a tool that can help. When evaluating sales productivity tools, prioritize these factors:
- Adoption: Your sales team needs to quickly pick up the tool with minimal training.
- Integration: The tool needs to integrate with your current tech stack. Seamless integration with existing workflows is essential for actual productivity gains.
- Analytics: Tools that affect your metrics need to be analyzed. Analytics give you insight into performance and ROI.
- Scale: The tool should help you grow, and when you do grow, you'll want that tool to adapt to your changing needs.
- Simplification over complexity: Prioritize tools that solve problems without adding cognitive burden.
These criteria ensure tools work for your team, not against them.
In 2025, you'll need tools that optimize your sales pipeline, streamline repetitive tasks, and handle lead generation, especially as 80% of B2B sales now occur in digital channels. The list below consists of tools that have become standard for many industries.
Fly through your inbox with Superhuman Mail
Superhuman Mail brings you blazingly fast email for high-performing sales teams. It's the most productive email app ever made, helping teams save 4 hours per person every week.
In an environment where 70% of sales time goes to admin tasks, Superhuman Mail offers a focused solution: revolutionary email efficiency that integrates cleanly with your existing tech stack.
AI-native features like Write with AI, Split Inbox, Instant Reply, and Read Statuses transform email from a productivity drain into a competitive advantage. Teams using Superhuman Mail respond 12 hours faster, handle twice as many emails in the same amount of time, and get back hours every week for actual selling.
Make email feel good again. Help your team reclaim valuable selling time and drive measurable revenue growth with Superhuman Mail.
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