Sales is a complex and time-consuming part of business. Managing a sales team, getting healthy figures, and using the right tools to tie it all together can make or break your business. 

Only 30% of your sales team's time each week may be spent actually selling — and this is where sales productivity tools with the right functionality can give your sales team a leg up. The right tools can help your team move faster, stay on task, and keep everything organized, leaving them more time to focus on what matters most: closing deals.

Your sales team needs to keep track of many moving parts as they move to close deals. Sales reps need to maintain communications, manage their pipeline, do email outreach, and follow up with potential clients while simultaneously coordinating with other team members. 

With so much to do, it can be difficult to work efficiently — but thanks to the growth of AI, work can be made easier. In this guide, we'll list some of the most beneficial tools your salespeople can use to manage their workflow. Each tool is designed to cover a specific pain point and make it one of your strengths.

What are sales productivity software tools?

Sales productivity tools are software designed to handle specific issues. Each tool is made to increase the efficiency of the task it's designed to perform. This can lead to an increase in revenue, dramatic time savings, or a relief of duties on sales reps. 

These tools can have a direct impact on the bottom line of your business. Sales productivity tools make life easier through convenience, automation, and acting as a way to centralize the sales process. Many of the tools can help reduce overall costs while increasing the revenue produced by the sales team.

What to consider in a sales productivity tool

Every business is different, which means each tool should be considered individually. When it comes to sales productivity tools you'll want to find the pain points your business is currently experiencing. Your salespeople may be needing a better way to communicate, more time to respond to emails or a better way to track leads. 

Whatever your team is struggling with, there's likely a tool that can help, but you’ll want to keep a few things in mind:

• Adoption: Your sales team needs to be able to quickly and easily pick up the tool with minimal training.
• Integration: The tool needs to integrate with your current tech stack.
• Analytics: Tools that affect your metrics need to be analyzed. Analytics can give you insight into its performance and whether there's a significant return on investment.
• Scale: The tool should help you grow and when you do grow you'll want that tool to adapt to your needs as they change.

What are the best sales productivity tools of 2024?

In 2024 you'll need tools that optimize your sales pipeline, streamline repetitive tasks, and handle lead generation. Our list consists of tried and true tools that have become standard for many industries. 

Here are our top productivity tools for 2024:

Superhuman

Superhuman for sales is the revolutionary email supercharged for sellers.

We're the only email inbox designed specifically for reps to take deals from stage one to closed won faster than ever before.

Collaborative workflows, powerful AI, and blazingly fast tools let reps work more deals, win them faster, and get more from their inbox to accelerate pipe and revenue growth.

Respond to what matters most, reduce context switching, and fly through your inbox twice as fast. Spend less time being busy and more time driving revenue.

Slack and Teams

Slack is a well-known tool that, for many, is a necessity. This messaging app allows your team to communicate directly with individual members, departments, and more. 

Whether your team is strictly work from home, hybrid, or has members across the globe, Slack keeps everyone connected. Even teams who are in an office see massive benefits from using Slack.

Slack allows for a one-stop solution for all internal communications. Your team can set up channels for anything and everything — from client channels to fun channels for watercooler conversations. You can quickly and easily share documents, engage in on-the-spot calls, and enjoy direct video calls that allow for screen sharing.

Direct messaging gives your team a way to quickly and easily communicate, and the Slack mobile app allows your team members to stay informed when they're away from their desk.

Similarly, Teams can enhance productivity through its wide range of features and integration capabilities. Like Slack, Teams serves as a centralized place for communication, idea sharing, collaboration, and project management. It also has features like chat, video calls, and more, streamlining your team’s communications and efficiency — no matter where they’re located. 

Zoom

Zoom has become one of the most widely used tools for businesses in 2024. Its ability to video conference with anyone in the world has made it incredibly valuable to businesses — plus, it’s an easy way for sales teams to communicate with leads and add a personal touch using its video call feature.

You can get many users on one call, set up calls to be recorded, and easily manage sales calls in one place. Zoom also has some fun built-in tools that can better help people communicate, like digital whiteboards and messaging within the app. AI tools can even process the recordings to provide highlights, summaries, and topic tracking.

After a call, you can get summarized notes of the call for reference later on, which can be highly beneficial for a sales team. 

AI tools can get late joiners caught up by allowing them to submit queries and get answers without interrupting the ongoing meeting. For international teams and sales, there is also support for multiple languages.

HubSpot

HubSpot is an all-in-one platform where sales professionals can manage leads, nurture relationships, and track results. From email tracking to reporting, sales automation, contact management, and more, HubSpot is full of features that can help your sales team streamline workflows and drive results. 

Plus, HubSpot has a CRM system that allows you to store customer information, making personalized outreach easy for your sales team. 

Gong

As a sales productivity tool, Gong uses advanced AI to record, transcribe, and analyze calls for your sales team, giving you insights into each conversation. 

With data-driven analytics, Gong also allows your team to spot trends and note areas for improvement in order to refine strategies for better results. Plus, CRM system integrations streamline your sales processes by making automatic updates to customer records.

Salesforce

Salesforce is a cloud-based CRM (customer relationship management) tool allowing your sales team to store all your data in one place. Salesforce, as a CRM platform, is highly customizable and designed to help your entire business stay on the same page. 

Its CRM tools are versatile, allowing your team to track almost all aspects of your business in one place. When working on leads, your sales team can store all of the data related to a sale and see it through from start to finish.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a place to generate leads and score them appropriately, among other things. Sales Navigator can help take the guesswork out of matching up leads who are ready for your team through AI enrichment. 

The automation behind Sales Navigator takes your needs into consideration as it builds up a list of contacts with real-time information about the contact, their business, and any other pertinent details. This advanced heads-up makes outreach through cold emails not so cold.

LinkedIn is the absolute best database of potential customers for B2B companies — it allows you to find and contact leads far and wide, all in one place.

Boost your sales with Superhuman

Superhuman brings you blazingly fast email for high-performing sales teams. Close more deals with a 13-month year — we're the only inbox designed to save reps hours every week, with sales intelligence and deal collaboration built in.