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More AI Output Isn’t the Same as More Marketing Impact

More AI Output Isn’t the Same as More Marketing Impact

AI in Practice
Contributor: Superhuman Team
Cognitive Load Is the Metric No One’s Tracking

Cognitive Load Is the Metric No One’s Tracking

Ask a knowledge worker if their tools are working for them, and most will say yes. According to Superhuman’s Human + Technology Index, 86% of workers say their tools help them deliver high-quality work, and 83% say AI makes them feel more accomplished. So why does it still feel
New Threats Demand New Approaches: How Superhuman Security Engineers Use AI

New Threats Demand New Approaches: How Superhuman Security Engineers Use AI

By Igor Tarpan, Security Intelligence Engineer, Superhuman With a thin, in-house-built harness, we can build and deploy agents in under an hour—all without replicating the underlying agent infrastructure Today, sophisticated cyberattacks have become as cheap and consumable as tokens, and the Superhuman Security Engineering team takes this
The Human Side of AI Security

The Human Side of AI Security

by Giles Douglas, CISO What if your biggest security risk isn’t malicious hackers but well-meaning employees trying to keep pace with modern work? Superhuman’s Human + Technology Experience Index found that nearly 75% of employees use unsanctioned tools at work, and 65% go looking for unofficial AI on
Go 1.0: Custom, Proactive Agents Everywhere You Write

Go 1.0: Custom, Proactive Agents Everywhere You Write

0:00 /4:44 1× Every week, we see new headlines about the advancements of AI. New models, new benchmark scores, new feats of days-long reasoning. What models can do is astounding, but how they fit into our real work is still far from figured out. Most of us
New in Superhuman Go: The Connectors Your Team Actually Needs

New in Superhuman Go: The Connectors Your Team Actually Needs

Your company doesn’t do work in just one tool. Sales lives in Outreach and Apollo. Marketing lives in Typeform and Amplitude. Ops lives in Snowflake and Zapier. And the context you need is always one tool over from wherever you’re actually working, so you go get it: a
Soft Labels, Hard Wins: Building Better Text Classifiers with LLM Ensembles

Soft Labels, Hard Wins: Building Better Text Classifiers with LLM Ensembles

By Keith Frazer, Machine Learning Software Engineer, Superhuman At Superhuman, we’re excited about building AI products that help people think and write more effectively. One way we can do this is by offering suggestions that fit the context of a user’s writing; a personal message, for example, may
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In a World Full of AI Tools, Where Does the Work Actually Live?

In a World Full of AI Tools, Where Does the Work Actually Live?

by Rebecca Bassett, Head of Core Product Marketing, Superhuman Docs and Databases There is a part of the AI story that we’re not talking about enough. As AI makes it trivial to build software, we're heading toward a world of dozens of purpose-built apps, each solving
AI Blind Spots: Advice From Superhuman’s VP of Product, CISO, and CFO

AI Blind Spots: Advice From Superhuman’s VP of Product, CISO, and CFO

Most enterprise AI conversations happen about two steps removed from reality: in board decks and vendor pitches, where the story is always promising. Closer in—inside the actual workflows, budgets, and security decisions—the picture is more complicated: Spend is rising, adoption is uneven, and ROI is genuinely hard to
Why Most People Still Don’t Trust AI and What Companies Can Do Differently

Why Most People Still Don’t Trust AI and What Companies Can Do Differently

by Heather Breslow, Senior Director of Research at Superhuman There’s a well-documented pattern in psychology: The more we encounter something, the more we tend to like it. Songs grow on you. Faces you recognize feel more trustworthy. Familiar brands feel safer. When Pew Research identified familiarity as the
The Making of Superhuman Docs: How We Designed AI Views, a Vibe Coding Tool for Teamwork

The Making of Superhuman Docs: How We Designed AI Views, a Vibe Coding Tool for Teamwork

by Jeremy Olson, Product Management Director I’ve been building productivity software for over 20 years, and creating AI views for the new Superhuman Docs has been the most fun I've ever had. The best shorthand I have for it is “a vibe coding tool for teamwork.” It
The Making of Superhuman Docs: How We Rebuilt the AI in Superhuman Docs From the Ground Up

The Making of Superhuman Docs: How We Rebuilt the AI in Superhuman Docs From the Ground Up

by Bharat Batra, Senior Product Manager The evolution from Coda to Superhuman Docs gave us the opportunity to completely reimagine Docs’ native AI from the ground up. I think about AI the way I think about a foundation. If it’s shaky, it doesn’t matter how great what’s
Superhuman in Australia: What It Really Takes to Transform Higher Education With AI

Superhuman in Australia: What It Really Takes to Transform Higher Education With AI

I've had a version of the AI-in-higher-ed conversation in a lot of different rooms. Each conversation tends to follow familiar beats—the anxiety, the cautious optimism, the question underneath every question: are we doing this right? When I had the opportunity to travel with the