Sending cold emails is a direct line to potential connections for sales, partnerships, or job opportunities. 

The key is crafting considerate messages that capture attention. You must convey your value proposition clearly, be considerate of the recipient’s time, and prompt a response. 

This guide includes cold email templates for various scenarios, from initiating sales conversations to securing job interviews. Each template is built to enhance your outreach, improve open rates, and encourage meaningful exchanges. 

Whether you're reaching out to a prospective client, a potential employer, or a future partner, these templates are designed to help you achieve your objectives efficiently. 

Let's dive into creating cold emails that get results.

What is a cold email?

A cold email marketing strategy involves sending emails to someone who isn’t on your email list. The aim is to initiate a professional relationship and not get sent to the spam folder. It’s similar to cold calling.

Effective cold emails are useful for outreach strategies in sales, partnerships, job hunting, and more. Good cold email copy initiates leads and increases conversion rates.

The challenge lies in crafting a message that stands out, engages the recipient, and offers a call to action (CTA) that gets the desired response — all without prior contact. Cold emails must quickly convey who you are, the value you offer, and what you seek from the interaction. 

9 go-to cold email templates 

Here’s a collection of cold email templates, each crafted for specific cold email outreach scenarios. These templates include email examples and email subject lines.

Note: everything in square brackets — [like this] — indicates custom information. You should include the relevant information for each person you contact. A genuine effort to understand the person, and their business or needs, will go a long way to successful cold emails. 

1. Template for requesting partnership

Subject: Quick Question for [Company Name]

Hi [Name],

I stumbled upon [Company name] while researching [Industry/Service]. I was impressed by your work, especially [Specific project or aspect], so I couldn’t help but reach out.

I’m [Your name] from [Your company/product], where we specialize in [Brief description of your value proposition]. I believe there’s a mutual benefit to be explored, particularly in [Briefly mention how you will solve a pain point or add value].

Let's schedule a quick call this week to discuss any potential collaborations. I’m sure [Company name] could achieve [Specific benefit] with our [Product/service].

Looking forward to your thoughts!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

2. Template for sales outreach

Subject: Let’s Talk About Boosting [Prospect company]'s [Area of improvement]

Hi [Name],

I hope you’re doing great. I’ve been watching [Prospect company] and admired your work on [Specific Achievement/Project]. It made me think about how we at [Your Company] could help you do even better, especially with [Specific pain point or opportunity].

Here at [Your company], we’re all about [Brief Description of Your Product/Service]. We’ve helped other businesses in your space, like [Similar Company or Industry Example], achieve [Specific result]. We could help [Prospect company] with [Specific benefit].

Let's jump on a quick call to chat about it. I’m free [Provide time options] and would love to share ideas on how we could help each other.

Looking forward to chatting soon!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

3. Template for partnerships

Subject: Let's Partner Up for Mutual Wins

Hi [Name],

I hope you're well! I came across [Prospect company] and saw your recent work on [Specific project or achievement]. I was impressed and felt there was a great chance for us to team up.

I'm with [Your company], where we focus on [Brief description of your product/service]. We’ve been able to help businesses like yours with [Specific benefit], and I think there’s a real shot at us doing something cool together.

What do you think about a quick chat? I’d love to discuss how we could support each other. I'm available for a call this week at [Provide time options].

Looking forward to the possibility of working together!

Cheers,

[Your Name]

[Your Position]

[Your Contact Information]

4. Template for a job posting

Subject: Exciting Opportunity at [Your Company] – Let's Talk!

Hi [Name],

I hope this message finds you well. I recently came across your LinkedIn profile, and I was impressed with your work, especially your contributions to [Specific project or skill] at [Their company or project]. It struck me how well your talents align with what we're looking for at [Your company].

We're currently searching for someone to join our team as a [Job title], and you could be a fantastic fit. We value [Mention a key value or skill related to the job], and we're excited about the prospect of someone with your background bringing fresh insights.

Would you be open to a quick call or coffee chat? I'd love to share more about the role and learn about your career aspirations. How does your schedule look next week?

Looking forward to potentially working together!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

5. Template for seeking an intern

Subject: Jumpstart Your Career with Our Internship Program at [Your Company]

Hi [Name],

I hope you're doing well! I came across your profile on social media, and your passion for [Specific Field/Industry] stood out. Not every day do we see someone as dedicated and talented, especially in their early career stages.

At [Your company], we're seeking enthusiastic individuals like you to join our internship program, specifically for [Brief description of the internship role]. You could be a great addition to our team, bringing fresh ideas and energy.

Our program is designed to give you hands-on experience, working on real projects that make a difference. Learning from seasoned professionals and gaining insights that textbooks won’t teach is a fantastic opportunity.

Would you like to learn more about this opportunity? If so, I’d love to arrange a quick call to discuss your goals and how our internship could be the perfect fit.

Looking forward to hearing from you!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

7. Template to find potential clients

Subject: Let's Explore How [Your Company] Will Help [Prospect Company] Grow

Hi [Name],

I hope this email finds you well! I recently came across [Prospect company] and was genuinely impressed by your commitment to [Industry/Field] and the innovative ways you've approached [Specific challenge or project]. It got me thinking about how [Your Company] could support your journey towards greater achievements.

At [Your Company], we specialize in [Brief description of product/service], helping businesses like yours achieve [Specific result or benefit]. Our approach focuses on [Key method or feature], which has proven successful for our clients, notably [Example of business development success story].

We have a fantastic opportunity to collaborate and drive [Desired outcome for prospect company]. Would you be open to a brief call to discuss your goals and explore how we will contribute to your success? I'm available [Provide time options] and would happily work around your schedule.

Looking forward to the possibility of working together and making [Prospect Company] even more remarkable!

Best regards,

[Your Name]

[Your Position]

[Your Contact Information]

8. Template for a follow-up email

Subject: Just Checking In – Next Steps for [Prospect Company] & [Your Company]?

Hi [Name],

I hope you’ve been doing well since our last chat. I’ve been thinking about our conversation on [Date of last interaction] and how [Your Company] will help [Prospect Company] tackle [Specific pain point or opportunity] we discussed.

I understand things will get busy, but I wanted to check in and see if you’ve had a chance to consider our potential collaboration. I truly believe that with our [Product/Service], [Prospect Company] will achieve [Specific benefit or result], similar to how we’ve assisted [Example of success story].

Do you have any questions or need further details from me? I’d be happy to provide more information or jump on another call to discuss how we will move forward. Let me know what works best for you. I’m available [Provide time options].

Looking forward to hearing from you and taking our conversation to the next step!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

9. Template for lead generation

Subject: Unlock Potential with [Your Company]

Hi [Name],

I hope you’re great. While exploring [Industry/Field], I discovered [Prospect Company] and was impressed by your commitment to [Specific focus or achievement]. It got me thinking about your challenges and how [Your Company] could help overcome them.

We specialize in [Brief description of your product/service], which has helped businesses like yours increase [Specific Benefit], streamline operations, and boost growth. Our [Product/Service] is designed to address [Specific pain point], making [Desired outcome] more attainable.

I’d love to show you how we will achieve similar results for [Prospect Company]. Are you available for a quick call this week to discuss this further? I’m sure we can help [Prospect Company] reach its next level of success.

Looking forward to the possibility of working together!

Best,

[Your Name]

[Your Position]

[Your Contact Information]

Bottom line

Cold email templates can provide the scaffolding for keeping your cold emails considerate and effective. 

Superhuman is the fastest email experience ever made. You’ll fly through your inbox twice as fast with tools like Snippets – perfect for templates – Superhuman AI, and keyboard shortcuts that save hours per week. Sales professionals use Superhuman to streamline outreach, enhance engagement, and drive results. 

Try Superhuman today.